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Websites, shops and malls are reporting a surge in Diwali gift shopping. (Stock photo)

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Websites, shops and malls are reporting a surge in Diwali gift shopping. (Stock photo)

Are you a culture enthusiast, a fashion fan or a promoter of social causes? A festive gift of products and hampers should reveal what you are.

 

As many as 36 per cent Indians plan to spend more this Diwali from last year, according to a report by advertising agency Rediffusion. Ecommerce companies and online sellers are expected to ship merchandise worth $12 billion to consumers in India this festive season, up 23 per cent compared with about $9.7 billion last year, the Economic Times newspaper reported last month citing data from market

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